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Ali Carter began her career in the licensed retail trade as a dynamic freetrade sales development manager for a regional brewer (Gibbs Mew Plc). Having come from a background in field sales and marketing she originally qualified as a secondary school teacher.

Her personal flair underpinned by a ruthless professionalism has allowed her to introduce top retail standards into failing pubs and made her the driving force behind the vision and structure of each business. She has won the industry's top accolades for her work in transforming underperforming outlets into successful, profitable and thriving businesses.

Concurrent with running a pub she dabbled with brewing in the 90's - establishing and running a micro brewery (in partnership) Itchen Valley Brewery, a thirty barrel plant still in existence.

Recently she has turned her attention to raising standards in the hospitality industry establishing her own consultancy business, Business Vision, which specialises in troubleshooting and developing licensed retail outlets through training and consultancy. In addition she devises and delivers inspirational presentations and talks to a range of clients including the industry's key Pubcos, regional brewers, licensed retail trade press, BII and other industry sectors associated with pubs and licensed retail.

She is a prolific contributor to the trade's main weekly paper the Morning Advertiser, sharing training tips in her 'Get Carter'series and now as business consultant 'The Flying Doctor'

Click here for links to her articles

Licensees who work with Ali soon see the results; in realising the potential of viable businesses, implementing successful and imaginative marketing plans, and establishing financial control. With her skills, knowledge and expertise, Ali has developed a range of catering courses to help licensees maximise the boom in the-eating out market.

Click here to see AC catering courses